院校对比 院校对比

北京工商大学

MBA Beijing Technology and Business University
崔正
崔正
  • 博士
  • 办公电话:-
  • 电子邮箱:cuizheng78@yahoo.com

个人简介

毕业于爱尔兰国立考克大学(University College Cork),市场营销学博士。曾任爱尔兰国立考克大学商学院市场营销系助理研究员,特聘讲师(负责讲授国际市场营销学,远东市场部分,并指导硕士研究生论文多篇)。同时,担任爱尔兰国立考克大学中国留学生问题顾问。

北京工商大学,商学院,2009年度论文大赛优秀奖,北京工商大学优秀教学团队——市场营销教学团队主要成员。

  

一、论文

1) 崔正,王婧园,杨浩雄,黎毅.北京奥运会采购体系研究[J].体育文化导刊.04,2010(中文核心期刊).

2) 刘文纲、崔正.北京奥运体育场馆营销战略探究[J] . 体育文化导刊.05,2010(中文核心期刊).

3) 崔正、刘文纲.美、日、法三国批发业现状比较及对中国批发业的启示.2009北京批发论坛.

4) 崔正、刘文纲、魏中龙.A、B 酒店服务质量对比结果而引发的管理问题思考.2010中国首届管理案例国际研讨会会议论文.

5) Zheng Cui, An Exploration of Service Quality Practices in the Chinese Hotel Industry Base on SERVQUAL System,2009中国高校市场学会年会.

6) Cui, Z. and Buckley, J., (2007) Foreign Direct Investment Inflow in China –History, Policy, Impact and New Trends, China in the 21st Century: Culture, Politics, and Business

7) Cui, Z. and Buckley, J., (2006) TOWARDS AN UNDERSTANDING OF QUALITY VARIATION— a comparison of training systems in Foreign-owned and Chinese-owned hotels in China, Irish Academy of Management- 9th Annual Conference (ISTP)

8) Cui, Z. and Buckley, J., (2006) An Analysis of Cultural Factors Affecting Customer Loyalty in Hotel Industry, 2nd Annual Tourism & Hospitality Conference.

9) Cui, Z. and Buckley, J., (2005) Issues in developing hospitality management education in China— building on the Irish experience, Irish Academy of Management- 8th Annual Conference.(ISTP)

10) Cui, Z. and Buckley, J., (2004) Management of service quality of hotel industry in Chinese market: a comparison of foreign-owned hotels and Chinese-owned hotels, Third Asia Pacific forum for graduate students’ research in tourism.

二、科研项目

1) Doing Business in China,Irish Business and Employers Confederation,项目主要参与人

2) 北京市人才强教计划,学术创新团队项目,北京现代服务产业市场营销战略研究,项目主要参与人。