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长江商学院英文

CKGSB MBA Program
陈歆磊
陈歆磊
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  • 办公电话:-
  • 电子邮箱:xlchen@ckgsb.edu.cn

个人简介

陈歆磊教授现为长江商学院市场营销学教授及品牌研究中心主任。加入长江商学院之前,曾任加拿大英属哥伦比亚大学尚德商学院(Sauder School of Business, University of British Columbia)市场营销系副教授及Finning Junior 讲席教授。他在1994年获清华大学学士学位,2005年获美国明尼苏达大学商学院博士学位。


陈歆磊教授对产业经济学、消费者选择与营销策略等领域有很深的造诣。他的研究方向集中在定价、营销渠道及广告促销,同时也是娱乐产业及社会网络方面的专家。陈歆磊教授曾在国际一流学术刊物 Journal of Marketing Research和 Marketing Science上发表多篇文章。他是美国营销科学学会Sheth基金会2004年度博士联合会会员,并获得美国营销科学学会2009年度青年学者奖(MSI 2009 Young Scholar)。


陈歆磊教授对国内外市场营销的理论与实践颇为熟悉,并拥有丰富的教学与咨询经验。他曾在中国对外经济技术合作总公司及ABB中国有限公司任项目经理。他主要讲授MBA、研究生和博士生课程,包括“营销战略”及“价格策略”,以及EMBA和企业培训等课程。

研究项目

研究方向集中在定价、营销渠道及广告促销。

科学研究

主要研究领域:新产业组织实证、学习模式、消费者选择与公司战略结构模型(定价、广告与推广)、渠道选择、娱乐产业(电影、视频游戏)、社交网络等。

个人荣誉

REFEREED JOURNAL PUBLICATIONS

Chen, Xinlei (Jack), Yuxin Chen and Charles B. Weinberg, "Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office" Journal of Culture Economics, Forthcoming

Chen, Xinlei (Jack), Yuxin Chen and Ping Xiao, "The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations" Journal of Marketing Research, Vol. 50, No. 1, pp. 95-110

Rui Zhu, Utpal Dholakia, Xinlei (Jack) Chen and Rene Algesheimer (2012), "Does Online Community Participation Foster Risky Financial Behavior?" Journal of Marketing Research, Vol 49, No. 3 (June), 394-407

Hai Che, Xinlei (Jack) Chen and Yuxin Chen (2012), "Investigating Effects of Out-of-Stock on Consumer SKU Choice" Journal of Marketing Research, Vol. 49, No. 4 (August), pp. 502-513

Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park, "Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases" Journal of Marketing Research, Vol 47, Issue 6, 1114-1128

Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar, "An Empirical Investigation of Private Label Supply by National Label Producers" Marketing Science, July-August, Vol. 29, 738-755

Nitin Mehta, Xinlei (Jack) Chen and Om Narasimhan (2010) "Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis," Marketing Science, May-June, Vol. 29, 422-437

Chen, Xinlei (Jack), George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs (2009), "Learning from A Service Guarantee Quasi-Experiment" Journal of Marketing Research, Vol. 46, Issue 5, 584-596

Zhu, Rui (Juliet), Xinlei (Jack) Chen, and Srabana Dasgupta (2008), "Exploring the Effect of Trade-In Value on Consumers' Willingness to Pay for the New Product" Journal of Marketing Research, Vol. 45, Issue 2, 159-170

Mehta, Nitin, Xinlei (Jack) Chen and Om Narasimhan (2008), "The Role of Informative and Transformative Effects of Advertising on Brand Choice Decisions" Marketing Science, Vol 27, Issue 3, 334-355

Chen, Xinlei (Jack), George John and Om Narasimhan (2008), "Assessing the Consequences of A Channel Switch", Marketing Science, Marketing Science, Vol 27, Issue 3, 398-416


WORKING PAPERS

Zeng, Xiaohua, Xinlei (Jack) Chen, and Yuxin Chen "Does Mere Connection Lead To Social Interaction In Online Social Networks? An Empirical Investigation On Flickr.Com"

Chen, Xinlei (Jack), Yuxin Chen and Kenneth Wilbur, "There's no 'I' in 'Team:' Estimating NBA Players' Offensive Production"

Chen, Xinlei (Jack), Xiaohua Zeng and Cheng Zhang, "Empirical Test of Gender Stereotype in Competitive Environment"


WORK IN PROGRESS

"Quantify the Effect of A National Economy Stimulus Program", with Ping Xiao and Sky Liang

"Empirical Analysis of the Retailer's Violation of Vertical Restraints," with Ping Xiao

"Price Dispersion of Homogeneous Product When Searching Cost is Low," with Sky Liang, Xiaohua Zeng and Cheng Zhang